Final Music Video
This is our final cut of our music video. We have added in various different things based on personal opinions and also based on feedback received from our target audience.
The first noticeable difference between our final version and the initial two cuts, is that the use of black and white is more purposeful, we changed this based on audience feedback. Prior to this, the effects had been used very sporadically and that meant that the audience did not really understand why it was being used. The main reason for the black and white is to distinguish between reality and dreams. The black and white connote this to the audience and as a result the audience can understand what is happening.
Also in this version we have a lot more location shots, again this was based on audience feedback from the first two versions that we had done. The audience wanted to see more of the location, this was beneficial to us and the audience because it meant by doing this we could build on strengthening the narrative to make it obvious what was happening throughout, all the way until the end of the music video. The location shots also meant that we could show off our camera skills, we have used a range of shots, long shots, close ups and even establishing shots of the moon with the trees in the way.
Another difference is that we have added another character. This was quite a large change that we considered late on. The reason for adding the second character is that we had to add more depth to our narrative rather than just having one character who may be lost and can't find his way home. Adding a second character really aided our narrative and made our whole video more interesting and captivating to watch. We did away with the fatal ending which we thought was too severe and not shot properly and incorporated the idea of a recurring dream instead. We are pleased with our final cut and like the way it has come out.
Final Digipak
This is the final product we have created for a Digipak. We
stuck with our original theme of the woods and forest which have been
incorporated into our plans and featured in our actual music video. We did this
because it created connection between our music video and ancillary products.
We used abstract shapes around the front cover title because after
researching the genres album art it was a common denominator. We used
pictures of our characters on the Digipak so that it portrayed
the importance of the characters to the music video.
Final Magazine Advertisement
This is our final magazine advert. The idea for this was a joint effort from
everyone in our group. In order to produce it we took ideas from everyone's
original ideas. As you can see, we have incorporated parts of each team members
advert into our final product.
We have used a consistent font throughout all of our products, this is good
because it links all of the media texts together. It gives a sense of
intertextuality. The font on our magazine advert is good because it also links
in with the theme of our music video, whilst also challenging stereotypical
conventions of this genre.
The image used in the background was one that we took during one of our
shoots, it is an action shot that looks as though Connar is walking away from
the camera. It is effective as it makes our audience want to see more, and
therefore effectively advertises our music video. Also by the image being very
open, it leads the audience to want to know more, enhancing them to go and
watch the music video. This therefore makes the image a very good one to use on
an advert as it does make people want to watch the music video.
We have included other key information on the advert, this includes the
website address, iTunes logo and the record label for our artist logo. By
including all of these it makes the advert look very professional. It adds a
sense of realism. Based on audience feedback we did change these from the
original version, we were told that originally they were too big and needed to
be reduced in size, therefore we took this into account and made them a lot
smaller. This is the final product, once audience feedback had been considered
and changed.
