REAL MEDIA TEXTS - MUSIC VIDEO WHOLE VIDEO ANALYSIS

The Narrative

The story within the media text involves a feuding pair of neighbours who are disputing over the more reckless neighbour's wild antics. In backlash to this, the more civilised neighbour begins to terrorise the other which ties in with the song title "Gives You Hell". The ending shows the neighbours swapping wives and life styles for a more comedic ending.

Setting

A suburban neighbourhood to show the quieter neighbour in his environment. This also displays how out of place the noisy neighbour is in and creates a friction.

Number of Shots

131

Transitions

At the end of the clip there is a fade to black. The last image is blacked out using a circle. A lot of the transitions are standard cuts due to the fast paced editing of the video. This is because of the tempo of the Pop Rock song.

Representations Seen

There are representations of character which stand out to the audience. The more suburban couple are greatly juxtaposed with the alternative character to create contrast. 

   

The Narrative

This video is a role reversal between genders. Empowering a feminine stand against cheating within relationships. Beyoncé takes on the stereotypical natures of a man and flirts with her companions whilst the song states the things she's doing are what her boyfriend does.

Setting
Set in a city, possibly New York, most of the shots are set in the couple's apartment. There some shots in more miscellaneous settings which allow for action to display dishonest behaviour.

Number of Shots
92
There are a number of close up and medium shots of Beyoncé in the video to display her vulnerability and to highlight her importance in the video. She is the artist and also the central character in the narrative, hence her large amount of screen time.

Transitions
There are a lot of fast pace standard cuts because of the ever changing storyline. This stops melodramatic transitions from taking over the narrative of the music video.

Representations Seen
The role reversal highlights how badly treated some women are by men and Beyoncé is representing the women who are treated this way. At the end of the video the roles are reversed again and quotes like "Why you so jealous?" shows the meaning behind the song. That cheating and disloyal behaviour in relationships is wrong.

   

The Narrative
This video is similar to the first one. because of the contrast between two different characters. In this video there is a male character which both female characters are fighting over. There is the characters girlfriend who appears more conservative and the other woman who is more alternative and could be described as a 'punk'. The video consists of the punk female character fighting for the male character by playing multiple pranks on the more suburban girl. At the end of the video she wins the male character because he realises she is more fun to be around and he wants her to be his girlfriend.

Setting
The majority of the video is set outside in a theme park and on a golf course in some parts. This allows for competition between the girls when in golf tournaments etc.

Number of Shots
167
The majority of shots outside the lip-syncing performance are two shots, showing contrast between the women. Some shots display close ups of Avril Lavigne's to show her as a confident and superior character.

Transitions
There are mostly standard cuts in this video due to the song people a fast paced Pop song with a fast paced music video to match the beat. There is a lot going on so the avoiding of transitions helps with the continuum of the video.

Representations Seen
Some representations which can be seen are contrasts between styles and iconic trends of the generation seen. Punk's and 'Nerds' and are displayed and how different these two types of people are.