MAGAZINE ADVERTISEMENTS

This Jessie J magazine advertisement features a lot of attractive qualities which would be primarily used to draw in an audience. Once drawn in, the audience are made aware of all the crucial details of the advert which give them the information they need to purchase the single, album and where to go for anymore information. 

The gold is the first thing that is noticed, it is a very rich colour and the metallic artwork makes you think of real gold, very precious, very rare, almost like this is a way of describing Jessie J as being an original artist.

 The black connotes a darker side to the artist and the album which is emphasised by her choice of black eyeliner, lipstick, nails and hair.

I think these qualities are supposed to make you think she isn't your stereotypical feminine pop star. The font is the same as the official Jessie J logo for her brand so there are visual and subliminal connections being made to ensure the brand of Jessie J is recognised as a whole. It is very important that Jessie J herself is featured on the advertisement because it connects a face to a name for people who either don't know what she looks like or have seen her and been unaware of her name.

There is a perfect balance with the fonts because of the simplistic writing style used for the writing at the bottom of the advertisement. The font isn't overpowering so it can easily be read that her album "Who You Are" and the "International Smash Price Tag" are available now.

White is a very neutral colour so it makes sense that the names of the song, album and featuring artists are in white to make sure they stand out against the black background and can be taken in. "Smash" itself is a very powerful word to use to advertise the song and implies it has smashed its way through the charts all over the world. The onomatopoeia creates a sense of power and gravitas to the song which helps market it.