This is some of the album art for SBTRKT's digipack. This is our chosen artist for our music video so our digipack will be similar to this. Our song Trials Of The Past features lyrics which refer to ghost-like entities. The image on the front is the SBTRKT logo which is of a native tribal mask designed by anonymous designer and visual-art director A Hidden Place. The album art features the SBTRKT logo.
The font is quite different to most fonts and it reflects the genre of the music. SBTRKT are an Indie Pop band so they are different to the mainstream Pop music so it makes sense that the font would be different too. The 'B' and 'R' are filled in so that the logo is block colour and the majority is black, a dark colour which goes with the style of music. The simplistic white font on the black background of the digipack stands out and makes the tracklisting and the artist name clear. It also says what number track each song is and how long it lasts for.
The thing that stands out the most is the native tribal mask which is the iconography associated with SBTRKT and which will need to be included or used as inspiration for our own Digipak for SBTRKT. The house style will have to incorporate similarities between the Digipak, Magazine advertisement and the overall aesthetics of the music video itself.
As you can see from the close up screenshot, the Young Turks logo is used in the bottom left corner of the digipak. This is quite common for record labels to put their stamp on their artist's albums which is something we will consider for our own digipak.
The use of the tribal mask on the digipak is significant because it is popular iconography for the artist SBTRKT. The artist logo can be seen everywhere and I would like to reproduce something similar. We have decided as a group that due to our music video being set in the forest, images of woods and forests are a great connection to make the house style between our video and ancillary products consistent.
Unlike this Digipak, I will want more details on our own like a website address, record label and artist information and perhaps track information. I appreciate the use of monochrome colours and will want to replicate the black and white colours to keep the basic, simplistic feel of the Digipak because the colours are also associated with the genre of music and look of the artist.
Doing this task has helped me because now I know about the artist in more depth so it will be easier to work on creating a Digipak for the song Trials Of The Past. Analysing my first Digipak has shown me what is used on them and what things make a great Digipak, inspiring me to create a great one for my coursework.
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