The thing that stands out the most for this magazine advertisement is the use of bold lettering the clearly display the name of the artist at the top. This is the first album of 'Lana Del Rey' since her performing stage name changed from 'Lizzy Grant' the the clear lettering may be to capture attention under a new title. The use of colours is reverse between the artist title and the album title.
The title colour is white so it contrasts, yet compliments the blue background of the sky whilst the effect is subverted so the words 'born to die' are in a sky blue against the white of Del Rey's shirt. This is to avoid distraction and make the magazine advertisement clear and readable.
The photo used for the magazine advertisement is the same as the Born To Die album cover, showing connection between the products and increasing the brand of Lana Del Rey. The image of herself used is quite polaroid-esque quality which matches the vintage, indie, smooth music which she creates. The colours are all quite soft and the magazine advertisement as a whole is quite relaxed, in colour.
The font used for the magazine advertisement is italic when the album information is stated. The italics look quite sophisticated which reflects the sophistication of the album. The text includes the hit singles which are featured on the album, advertising the album to people who may not know Del Rey, but know the singles. In the bottom right hand corner there is the record label logo so audiences are aware who Del Rey is signed to and across from this is her website address, so fans and new audiences can learn much more about the brand of Lana Del Rey.
This magazine advertisement of Rihanna's album is a lot more basic than Lana Del Rey's. However, the font used and the monochrome colour scheme is a lot edgier perhaps signifying her edgy music which can be heard on the album.
The 'R' symbol which can be seen in the top right hand corner is important because it has ambitious meaning. It could stand for Rihanna but it also could be associated with the albums title 'Rated R' which plays on both the American certification and Rihanna's name. Again, going with the alternative style, the R looks like it has been carved or cut into the wall.
Rihanna's name and the fact that it is her new album are clearly displayed in a highlighted font so that they are not missed. This is because the name is also the brand name so it is an important part of the promotional value and marketing strategy. The black and white theme which seems to be a major part of the advertisement is due to the edgy punk-esque style which captivates the advertisement as a whole.
Rihanna's overall look is very punk-rock because of her jewellery; rings, big earrings and metal bracelets and heavy eye and lip make-up. This could be because the album is "Rated R" it is for a more adult audience, so Rihanna has gone for a more adult aesthetic.
The two songs (singles) from the album which are being enthusiastically promoted are in a red font. Both the names are quite hard hitting - Russian Roulette being a dangerous game and the word Hard having many ambiguous connotations. The red font could connote many things, danger, promiscuity, blood, for death or pain and overall the effect makes the words stand out on the black and white advertisement. They would be well known songs, as singles which have been released from the album, so they need to be advertised an promoted so audiences can make the connections and purchase the album, increasing sales.
I chose to analyse this magazine advertisement against the Lana Del Rey one because they are both very different, the colouring is different and the connotations are completely different. As well as this I wanted to point out that Rihanna's advert doesn't have any website informations, record label information or any release dates for the album. These things are all important for a magazine advertisement and although I will take inspiration from them both, I will also learn from them.
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