LIP SYNCING AND IT'S IMPORTANCE

Lip-syncing in music videos is the art of matching up the song and the lyrics of the song to the artist or actors miming the words. This creates the feel that the music video is live and that the song is actual being sung by the artists in that moment of watching the music video. It is the technical term for matching lip movements with sung or spoken vocals. It is important that lip syncing isn't out of time otherwise it can mess up a whole music video.

Some of the best lip-syncing can be seen in Rap music videos. Due to the fast lyrics and fast tempo of music it can be very difficult to edit the music video and song together to match and also to film in the first place. From doing our own lip sync video we realised how hard it is to lip sync words without singing them properly.




It is common that only minimal parts of rap lyrics will be lip synced and that the majority will be narrative based or only less than a seconds worth of lyrics will be lip-synced at a time. This can be seen in Berzerk by Eminem.

Another good example of lip syncing is Emma Stone and Jimmy Fallon's lip sync battle on his talk show.
 
It may not be a music video but I think it really displays how difficult lip syncing can be and how good it looks when done in perfect timing.

The importance of lip syncing lies in the controversy of bad lip syncing. Beyonce among many artists has been accused of lip-syncing and be blasted for being 'fake' and a 'fraud' because of it.

As you can see, lip-syncing is very important in live performances as well as in music videos.

It is important for me to have researched for this task because now I know how important lip-syncing is and even in music videos it needs to be spot on for the flow of the music video and the synergy between music and visuals. Without perfect lip-syncing the whole video will be distracted and it will greatly take away from our piece of work.