Digipacks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. 
This is an example of a Digipack, showing that the artwork all connects and the actual disks are in the centre, with artwork incorporating all the pieces together. A digipack is important because it helps promote the artist, artistically. As well as this it helps to make money, establishes artist genre and builds a fan base due to visual imagery of the artist. The digipack is a vital piece of our coursework because it is an extension of our music video, creating a whole product to market our artist.
A magazine advertisement is a page in a music magazine which features artist information and promotes a song, album, concert, tour or appearance. This example is of a Jessie J magazine advertisement which promotes her debut album including her international smash single Price Tag.
The importance of a magazine advertisement is that it is incorporated into a separate type of media so the synergy creates a wider audience for the marketing strategy and a more successful promotion. With our magazine advertisement we will be promoting the artist and their new single/video which we are creating a video for. The house style must be consistent between the advertisement, video and the digipack so all products create a whole brand.
Doing this post has helped me realise how important both the Digipack and Magazine Advertisement are and to remind myself that our group need to not completely focus on the video and divide the tasks between us.
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